Healthy, local, and sustainable food is in our roots
Our passion for healthy food is part of who we are.
Healthy PlanEat’s Mission
Healthy PlanEat’s mission is to increase access to healthy, fresh, environmentally sustainable, local food so people can have a healthy and sustainable diet.
Using Healthy PlanEat’s innovative software, farmers can sell food directly to local customers including individuals and wholesale buyers. We work with farms that are committed to environmentally sustainable growing practices, including USDA Certified Organic farms, because we believe sustainable growing practices are important for healthy people and our planet. The farmers use environmentally sustainable growing practices such as rotating crops, utilizing cover crops, composting, raising animals on pasture, and refraining from the use of synthetic pesticides, herbicides, and fertilizers. These practices maintain clean air and water, improve soil quality, and mitigate climate change.
Healthy & Sustainable Food Is In Our Roots
Rosemary Ostfeld, PhD is an interdisciplinary conservation scientist and social entrepreneur passionate about exploring sustainable food and energy systems on land and sea. She completed her PhD in Land Economy at the University of Cambridge, where she was a Cambridge Trust Scholar. Her research on strategies for sustainable agriculture was featured on the BBC Radio 4. She completed postdoctoral research at the University of Cambridge Judge Business School. She is a National Geographic Explorer and creator of the Food For You and the Planet Podcast.
“I want to make it easy for everyone to have a healthy and sustainable diet.”
“My love of healthy and sustainable food is in my roots – my mom started a natural food store in the early 1970s. While I was working on an organic farm in my hometown the summer after my freshman year of college, my interest in agriculture grew. I continued my studies and researched strategies for sustainable agricultural production. I’ve started Healthy PlanEat because I want to make it easy for everyone to have a healthy and sustainable diet.”
Our Values
Our values help us prioritize people and the planet.
Value IHealth
People deserve access to healthy food that is rich in nutrients and free of harmful chemicals.
Value IISustainability
Environmentally sustainable growing practices can help conserve the environment.
Value IIITransparency
Learning about the farmers who grow your food and how your food is grown builds trust.
Value IVCommunity
Farmers and local people can work together to create a healthy and sustainable food system.
Funded by local people, state, and national organizations
A crowdfunding campaign supported by over 150 local people helped Healthy PlanEat grow, and grant funding has helped it thrive.
Local Crowdfunding
Over 150 local people donated to Healthy PlanEat’s crowdfunding campaign to improve our existing online farmers market.
Entrepreneurship Foundation
Healthy PlanEat won the Entrepreneurship Foundation Software Competition.
United States Department of Agriculture
Healthy PlanEat was awarded a USDA Local Food Promotion Program grant.
Women’s Business Development Council
Healthy PlanEat was awarded a microgrant.
Southeastern Connecticut Enterprise Region
Healthy PlanEat was awarded a seCTerRise grant.
Connecticut Department of Agriculture
Healthy PlanEat was awarded a Resilient Food System Infrastructure Grant.
Sign up for our newsletter
New vendors, weekly specials, seasonal recipes, and what's growing near you.
